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San Diego Marketing Consultant Strategy - Blogging Your Brand
San Diego Marketing Consultant Strategy - Blogging: A Casual Conversation about Your Brand
By now blogging is fully mainstream and most San Diego Internet users are well aware of blogs, and most have a handful of favorite blogs that they visit frequently.
When you are involved in San Diego local business marketing, blogging can be an effective way to engage with your audience in a casual conversation about your brand that helps boost your search engine rankings, attracts a steady stream of traffic and establish you as a trusted expert in your field or niche.
If you’ve already got a static website where you offer your products and services, adding a blog brings timely, relevant content to your visitors. Blogging is a great way to keep prospective customers up-to-date with new products and services, and you can share behind the scenes information that they might never discover if you didn’t share it.
The search engines love blogs because it feeds them what they crave: timely, relevant, keyword rich and highly optimized content. Having a blog makes you a lot more visible in the search engines as it can be far easier to rank for your keywords with a blog than with your old-school, static website that may not be search engine optimized as blogs tend to be.
People tend to buy from people that they have some kind of trust level or rapport with, or because of a trusted, well-known brand. The way to become a trusted, well-known brand is to get into conversation with your market.
Teach them about your product line. Share photos of how the products are assembled, or give some insight into how your services are performed. Listen to their questions and become a knowledgeable resource that your prospective clients can come to rely on. Blogging consistently can help you to accomplish those things and more.
Blogging can also facilitate the development of a sense of community around your brand. Linking your blogging efforts to your social media presence helps you to tap into the conversations that your customers and prospective customers are having about your industry.
Your getting in there and solving problems and meeting their needs shows your human side and can go a long way towards increasing the trust level.
With social media optimization you’re getting people to talk about your brand as well as your products and services. When potential customers hear about how good the service was at your company from satisfied customers, they’re more likely to pay your site a visit and make a purchase.
Get the conversation started about your brand through blogging. It’s local business marketing that’s guided by your personality.
There are a few things that you have to make sure of when you start blogging about your company. Make sure you choose good keywords, descriptions and tags. This allows search engine spiders to find you and put you at the top of the search result list when people type in the keywords to search for your products. Also, you’re going to need to optimize your blogs for social media like Facebook, Twitter, Youtube.com, and LinkedIn, etc.
When you are ready to get started with blogging, visit, http://localbusinessmarketingsuccess.com/drive-traffic/blogging/ where you’ll discover how having a blog fits in with your local business marketing strategy.
David Carleton is a San Diego Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To Download Your Free Report - “7 Steps to Website Success” Go To: http://LocalBusinessMarketingSuccess.com
San Diego Marketing Consultant Strategy – Blogging: A Casual Conversation About Your Brand
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San Diego Local Business Marketing Consultant - Google Preview
San Diego Local Business Marketing - Google Instant Previews: Does this Mean Good News or Bad News for Your Website?
Google recently launched Google Instant and Google Instant Previews (GIP) in an effort to speed up the delivery of search results and to provide a visual preview of a search result without the user needing to click away to visit the site. This is not a really a new innovation for search as Bing has already had similar functionality on its search pages. Giving users the ability to see a website before they click on the link to visit it could be either good news or bad news depending on several factors which we will explore.
GIP displays a screen shot of every webpage in its index and gives uses access to it with a magnifying glass icon beside each search result. Google Instant Previews speeds up the decision making process of choosing a particular search engine result by letting users see it first.
To start using it you simply click once on the magnifying glass in the search result to instantly see a preview of the web page. Once you have enabled previews, you won’t have to click on the magnifying glass again. You’ll only have to mouse over a search result to get a preview.
On the official Google blog it says, “In our testing, we’ve found that people who use Instant Previews are about 5% more likely to be satisfied with the results they click. The previews provide new ways to evaluate search results, making you more likely to find what you’re looking for on the pages you visit.”
Of course this means that people’s first impression of the design and layout of your site will tip the odds in favor of those with more visually appealing websites if browsers will make the choice to click on your site bases on that thumbnail graphic snippet.
Do a quick check of your page in GIP to see how it shows up. If your site uses flash it may not show up well in GIP, but it’s far too early to tell what kind of an impact Google Instant Preview will have on searcher’s behavior. It’s not even clear that lots of people have even noticed the little magnifying glass in their search results.
One thing you can do is to make sure the pages on your site have text descriptions that closely match the page’s content. This can help improve your conversion rates from organic search engine results, and it’s an important detail because the description shows up in the GIP display.
Some users have complained that the graphic images clutter Google’s simple interface and they’d rather not bother with Google Instant or the Instant Preview features. But you can easily turn off Google instant in your search preferences. And if you don’t click on the magnifying glass the previews will not pop up.
Keep an eye on your website’s analytics and see if you find any significant anomalies. This is a new functionality, and it will take time to reveal whether the effects will be good or bad. Results will vary, of course, depending on the nature of your market.
David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To Download Your Free Report - “7 Steps to Website Success” Go To: http://LocalBusinessMarketingSuccess.com
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